Technical SEO best practices is an essential step in the overall SEO strategy. In my opinion, technical SEO is both one of the most exciting and one of the most core elements of Search Engine Optimization.
It gives you a unique sense of delight to see Google indexing more and more pages of your website.
You won’t be able to rank first in search results if you don’t optimize your website for technical SEO.
If you don’t make your website work well, people can’t find what they need.
For example, if the Robots.txt, XML Sitemap, Google Search Console is not right on every page element, like layout and content, then some people will find it difficult to navigate.
This can cause more than half of the visitors to leave your website before they can see everything.
In this article, you learn more about technical SEO best practices and how it can assist your business.
- Technical SEO
Technical SEO is a part of technical internet marketing. It ensures that people can find your website when they search for something on Google. If you do it right, you can rank high and have a lot of exposure to people looking online because they will see your website come up first.
Technical SEO best practices also include tricks to get high rankings without actually doing anything useful, like writing good content which Google does not care much about.
Also, it allows you to optimize and improve how easily crawlers understand what is on each page of our site. Technical SEO is like when you write on web pages. You make sure that your titles are good and that you use keywords. This is for any technical elements like robots or image files too.
Therefore, you know what technical SEO is, let’s explore the best practices to follow.
- Technical SEO checklist
How can you make sure your website is up to technical SEO standards? The answer: Technical SEO checklist.Search engines like websites with certain technical features, such as secure connections and fast loading times.
This way they don’t have to work too hard when ranking pages. There are three steps below which will help keep your data safe from hacking or other malicious attacks on the internet.
We’ll provide you with a technical SEO checklist here.
- Add SSL to make your website HTTPS
- Specify a Preferred Domain
- Optimize your Robots.txt
- Optimize Your URL Structure
- Navigation and Site Structure
- Accelerated Mobile Pages (AMP)
- Breadcrumb Menus
- Implement Structured Data Markup/Schema Tag
- Image SEO
- Ensure your site is mobile-friendly.
- Canonical URLs
- Website Speed
- Optimize 404 Page
- XML Sitemap Optimization
- Improve internal & external linking
- Google Analytics
- Register your site with Google Search Console
Now, let’s discuss the top 3 technical SEO checklist
- Optimize your Robots.txt
Every website needs a robots.txt optimization file to tell search engines. Which pages they can crawl and add to their index, but what is the purpose for this? A robots.txt file is a text file that you put in the root directory of your website.
It notifies search engines if they are allowed to crawl and index some pages on your site, or if they are not allowed to do these things to all the pages on your site.
Robots are used in several ways–some websites block them search engine bots from crawling certain parts of your website for security purposes.
If you want to keep a section of the article from appearing in the results, this article will tell you how. You need to control what pages go into Google’s search engine.
By including robots.txt in your domain: “https://yourwebsitehere.com/robots.txt,” your site’s robots.txt file will be shown by default.
- XML Sitemap Optimization
An XML Sitemap optimization is an easy way to ensure that Google knows what content you have on your site. You can submit it through Search Console or use one of many automated services such as Yoast SEO plugin, Rank Math plugin & All in SEO plugin.
Which will help with the process for both regular users as well as web crawlers like Googlebot who want access in order to track down pages not indexed by humans.
A sitemap is a file that computers need to know about. If a robot or spider sees it open in their browser, then they can see all the pages on your website.
If someone wants to find something on the site that isn’t on the map, they will look at an HTML sitemap.
If you use the Yoast SEO plugin on your WordPress blog, it will help you to generate your XML sitemap easily.
You can quickly access any website’s XML sitemap by going to “https://yourwebsitehere.com/sitemap.xml,”
- Google Search Console
Technical SEO is a complicated process, but you can do it. You will need tools and knowledge to do the technical SEO. Once you have done this, you will find it is much easier than you imagined.
The big thing missing for us right now is Google Search Console. Once we submit websites to GSC, this should be all we need for complete indexing in today’s search engine world.
GSC offers an inside look into how Google views your websites.
You can use it to submit pages, monitor rankings and crawl errors, fix problems with the robots file or sitemap in order for your website to show up higher on search engine results pages (SERPs).
So, you can try out your Google search console account. It’s free Google and Microsoft tools.
- Technical SEO VS On-Page SEO
To make your site accessible to bots and humans, you need two things:
- Technical SEO for robots
- On-Page SEO/Content that speaks human language.
Technical optimization is the first step because it’s what will give people access whether they’re on desktop or mobile devices.
Make sure all of these simple steps are completed early so we can focus more time on other areas like on-page SEO. It’s not enough to simply have a website.
Quality content is the key to SEO success. It helps attract leads and customers by giving them what they’re looking for information on your company, products you offer or services. It’s your potential customers.
- Final thoughts
Technical SEO best practices is a good starting point, but it’s not always sufficient for ranking on top.
You should also keep in mind other important ranking factors and ways that you can improve your SEO for higher results on SERPs – like fixing technical issues with the site. As a result, Google ranks pages based on quality, not just keywords.
If you have any questions feel free to ask me or comment below.